Press Release issued by S & T Media Strategies on behalf of Addi Lang 7th October 2014
14 Year Old Teen sings at the FOREVER CHANGED Breast Cancer Awareness Campaign.
The 1st October 2014, the first day of International Breast Cancer Awareness month was the launch of the ‘FOREVER CHANGED’ Breast Cancer awareness campaign showcasing the story of breast cancer warrior Addi Lang. Lang’s story and the ‘FOREVER CHANGED’ campaign focuses on prevention; early detection; your rights as a patient; doctor/patient negligence and messages of hope to cancer warriors and the public. The MC for the event was Sheila Pires, TV Presenter on Good Morning Africa and Radio announcer and producer on Radio Veritas. The audience included members of the press, VIP Guests and sponsors who attended the FOREVER CHANGED press conference hosted by Blue Inc and Blue Note Events together with Caitlins Casting at the Bryanston Sports Club. Celebrities included Zoleka Mandela and her fiance, singers and actors included Megan C, Emmanuel Castis, Paulinah Somo and Melissa Moodley.
Addi Lang was officially appointed as the October Ambassador for the Faces of Hope Foundation. The celebrities presented Faces of Hope Foundation Director Kerrin Black with an original artwork by Dimi Korvessis. This is to be auctioned to raise funds for individuals in need of financial assistance for cancer treatment. The songs ‘Forever Changed’ by Carrie Underwood and ‘Wind Beneath My Wings’ by Bette Midler were recorded at Wired Sound Studios and directed by First Take Productions sung by local singers to pay tribute to the FOREVER CHANGED campaign. Lead singers included Shae Webb, Liane Heyl, Megan C, Emmanuel Castis and backup singers from Caitlins Casting agency. A Public Service Announcement was also written by screenwriter Kathleen West and recorded by Megan C and Paulinah Somo. The event also marked the birth of the FOREVER CHANGED and BUTTERFLY BLESSINGS range of turbans to be sold through Bella Donna Scarves.
14 Year old Shae Webb, (represented by Caitlins Casting) is launching her career internationally I have been proud to sing Wind Beneath My Wings for your campaign and I would like to dedicate the latest song I wrote for everybody to enjoy and honour all of those who have been a part of their own growth and learning about lifes ups and downs and how we choose to cope. YOU BUILT ME is for the warriors that we can all become and for you as my ever-loving agent and in honour of the future FOREVER CHANGED campaign. Addis tearful response to Shae was that this is a dear and special message to me and the FOREVER CHANGED campaign, and as the everloving agent we will be launching her career internationally as she has been spotted by Atlantic records in the USA. The words are very dear to my heart and we are passing on a message of hope to all.
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For more information please contact Addi Lang 082 5596 702 or email firstname.lastname@example.org and see www.caitlinscasting.co.za
The links can be found here:
Video 1: http://youtu.be/XGtcKpyDYn0
Video 2: http://youtu.be/N304W4m_h24
Pictures available in high resolution on request
Picture 1 From Left to Right Tukise Mogoje Emmanuel Castis Megan C Paulinah Somo and Kerrin Black MelMarie Steyn Melissa Moodley Addi Lang
Picture 2 Addi Lang with the butterfly drawing donated to Faces of Hope Foundation
Picture 3 From Left to Right Lizel Wheller Addi Lang Zoleka Mandela Sheila Pires
Picture 4 From Left to Right Addi Lang and Shae Webb
Picture 5 in the recording studio with Liane Heyl and Melissa Moodley and Shae Webb